The Story Behind The Name
Life is full of interesting characters.
Years ago, Jannah Hotels & Resorts' Chief Executive Officer, Nehme Imad Darwiche, got to meet just such a character - a real life Bedouin.
The Bedouin taught him countless things about the desert, shared his stories about life and highlighted what to do in order to survive.
This meeting sparked a vision.
One night, Nehme dreamt he was watching his Bedouin friend planting olive trees in the desert. Amazed, he asked him how these trees would be able to grow in the arid sand. The Bedouin answered him that these were not normal olive trees – they would flourish, bear turquoise stones, bring water to the land and give life.
The Birth of Jannah Hotels & Resorts' Logo
Today, Jannah Hotels & Resorts logo is an embodiment of this vision, represented by an olive tree carrying turquoise stones. To the dreamer, the olive trees in the desert appear as a paradisiacal garden of possibility and potential. ‘Jannah’ is Arabic for ‘paradise’ or short for ‘garden’, thereby being the perfect word to describe the dream’s essence and headline the company’s name: Jannah Hotels & Resorts.