: The award-winning UAE-based luxury group Jannah Hotels & Resorts enjoyed “fruits of labor” in 2016.
Unfazed by the daunting oil price decrease last year, Jannah Hotels & Resorts was more than capable of attracting a good market mix, which allowed the group to remain competitive. The average rates of Jannah’s hotels and hotel apartments were comparable to the market, with November being one of the best performing months mainly driven by the big events in the UAE.
The group’s positive outlook has led to the realization of the highly anticipated opening of Jannah Resort & Villas Ras Al Khaimah on 1 February 2017. Moreover, Jannah Hotels & Resorts looks forward to further openings of the properties in the pipeline including Jannah Place City Center, Jannah Dubai Creek and Jannah Ras Al Khor, Sharjah. The recent visit of His Excellency Mohammad bin Abdulaziz bin Rubaya al-Muhairy to the group’s headquarters marked a settlement of a five-year strategy plan that includes the brand’s further growth outside the country, projecting to manage a total of 33 properties across the Middle East in 2022.
“The UAE has made quite a big progress so far towards becoming a more sustainable destination,” said Jannah Hotels & Resorts CEO Nehme Imad Darwiche. “By diversifying our economy, slowly moving away from being an oil dependent region, the UAE has invested heavily to become a leading destination for various industries.
“I believe it is high time that Jannah Hotels & Resorts complements this phenomenal development,” added Mr. Darwiche. “With 33 hotels across the UAE and beyond its borders in five years, the team looks forward to this exciting phase not only for the brand, but more importantly, for the growing number of discerning guests and travelers who always anticipate what new bespoke features Jannah will offer them.”
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