Hotelier Middle East, the largest Middle East hotelier and hospitality news portal, announced their 2016 Top 50 Power List that comprises of the region’s top personnel within the tourism and hospitality sector. Nehme Imad Darwiche, CEO of Jannah Hotels & Resorts, the fastest growing hotel brand based in the UAE, was ranked number 29 among the prestigious 50 personalities. The announcement of the eighth edition of the Power List was made with the release of Hotelier Middle East’s September Issue.

From the inception of Jannah Hotels & Resorts in 2013, the company has witnessed massive progress within UAE. Today, Jannah Hotels & Resorts manages 7 operating hotels and has 5 projects in the pipeline in the Middle East.

The flourishing brand’s foray into a niche market as the first hotel chain to bring Bedouin-inspired hospitality to the forefront has garnered several recognition within the industry this year including the launch of the world’s fastest hotel internet connection at 1.2 Gb per second in the group’s five-star hotel, Jannah Burj Al Sarab, located in Abu Dhabi.

Mr. Darwiche stated, “I was truly honored and humbled to be included in the listing of hotel executives of the Middle East, alongside the most lauded and experienced hoteliers in the industry, and would like to express my gratitude for recognizing the growth of my brand and the efforts of my team.”

Mr. Darwiche maintains that this is only the beginning of his journey. He plans to launch a millennial-friendly brand called BedoInn, an affordable yet customised solution catered to the specific interests of the up-and-coming generation such as a ‘Tech Room’, ‘Fitness Room’ or ‘Family Room’, that will encompass various components to personalize to an individual’s need.

“This recognition has motivated my team and I to continue delivering our best and our focus is to climb the ranks and hopefully secure the highest rung of the ladder in the near future,” commented Mr. Darwiche.

He credits the atypical power hierarchy followed at Jannah Hotels and Resorts for the brand’s success. In an exclusive statement to Hotelier Middle East, Mr. Darwiche stated, “I started the company three years ago with a very streamlined process and structure that is aimed at minimizing the hierarchy often found in corporate organizations. This way, our talents can focus on delivering their best to our guests with full support from the management team, allowing them to take a decision on the spot to ensure our guests enjoy a hassle-free and memorable experience.”


About Jannah Hotels & Resorts

Jannah Hotels and Resorts was born and raised in the Liwa Desert of the United Arab Emirates. Founded on the spirit of the noble Bedouin hospitality and pioneered with an infrastructure that is innovative, creative and dynamic, it has blossomed into the hotel management company of choice.

Offering leading proprietary technology and evolutionary programmes, the company offers intelligent and efficient hotel management services that are focused on ensuring properties managed under the Jannah Hotels & Resorts brand’s reach their operating potential in every aspect.


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